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Description
About Us:
We are a dynamic diversified business group with operations in Vijayawada. Our commitment to innovation, customer satisfaction, and operational excellence drives us forward in every market we serve.
We are seeking a visionary and strategic Head of Marketing to lead our group-wide marketing efforts, build brand equity across sectors, and drive business growth through customer-centric strategies and digital transformation.
Key Responsibilities
• Strategic Leadership: Develop and implement marketing strategies aligned with business goals across multiple industries and business units.
• Brand Management: Build, enhance, and manage brand positioning for each business line while maintaining a cohesive group identity.
• Team Leadership: Lead and mentor cross-functional teams across sectors to deliver integrated campaigns and measurable results.
• Digital Transformation: Drive digital marketing, CRM, and performance marketing initiatives to enhance reach, engagement, and ROI.
• Market Intelligence: Conduct competitive and market analysis to identify opportunities, emerging trends, and areas for differentiation.
• Budget Management: Plan and manage the overall marketing budget, ensuring effective allocation of resources and optimization of marketing spend.
• Stakeholder Engagement: Work closely with business unit heads, product teams, and external agencies to align marketing strategies.
• Innovation & Growth: Champion innovative campaigns and tools that foster business expansion, lead generation, and customer retention.
Qualifications & Skills
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 8+ years of progressive experience in marketing leadership roles, preferably within diversified or multi-sector organizations.
• Proven experience in developing and executing multi-channel marketing strategies.
• Strong grasp of digital marketing, analytics, and modern martech tools.
• Exceptional leadership, communication, and project management skills.
• Ability to think strategically and execute tactically in a complex environment.
• Experience managing teams and working in matrixed organizations.
Why Join Us?
• Lead marketing across multiple thriving business verticals.
• Opportunity to shape a group-wide brand and growth strategy.
• Work in a fast-paced, entrepreneurial, and innovation-driven culture.
• Competitive compensation and performance-based incentives.
MARKETING HEAD & MANAGER
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