ROLE: Marketing Brief Job Description : Overall responsibility of QAI Brand and reputation. Responsible for all internal and external brand buildi ...
Brief Job Description :
Overall responsibility of QAI Brand and reputation. Responsible for all internal and external brand building and marketing activities.
Devising Marketing Strategies to enhance penetration in new and existing markets.
Working with cross functional teams to drive all marketing and communication programs and initiatives.
· Providing Global Marketing support to CXO level Team while overseeing Strategic Marketing, Analyst Relations, Market Research and Intelligence, Marketing & Business Development Support by online Lead Generation.
Conceptualizing and executing new ideas for internal communication through internal web portal and other employee engagement/promotional campaigns.
· Development of Marketing Plan and responsible for setting up systems, processes, standards that will help build reputation
· Key stakeholder in building and sustaining Corporate brand, and corporate culture.
· Business Marketing Strategy, Conceptualization, Development, Execution, Monitoring & Rectification
· Overall management of the website
· Content Management
· Responsible for all digital and e marketing channels including email marketing, mailers etc
· Market Research
· Industry and sector analysis
· Providing Marketing support to the Practices & Product groups
· Development of Sales & Marketing Collateral- Corporate brochures, Practice brochures, presentations, Cases studies, testimonials etc
Media & Marketing Communications
· Overseeing of Media Management, PR Management and Communication Management
· Media planning
· Educational Qualification in either MBA/ Mass Communication is preferred.
· Must have relevant exposure with experience of 8 -12 years.